PAUL HOPPE
VISUAL EXPERIENCE DESIGN & DIRECTION
TOM FORD
PRIVATE BLEND SCENTING
Role: Digital Design Lead
Phases: Concept ︎ Installation
We designed an interactive installation for Tom Ford Beauty’s flagship store in Covent Garden that introduces guests to the brand’s Private Blend Collection. Our concept pairs scents with evocative visuals that work to convey the unique idea behind each fragrance.
Guests trigger the sensory experience by removing a scented cartridge from the wall. As they sample each perfume, cinematic and atmospheric vignettes materialize across the installation’s screens while a description of key notes and attributes appears on a digital tabletop below. The installation reflects a distinctly Tom Ford approach to brick and mortar retail, one that privileges interactivity and storytelling as cornerstones of the shopping experience.
Created at 2×4
Partner-in-Charge: Georgianna Stout
Software Development: Rare Volume
PRIVATE BLEND SCENTING
EXPERIENCE
Role: Digital Design Lead
Phases: Concept ︎ Installation
We designed an interactive installation for Tom Ford Beauty’s flagship store in Covent Garden that introduces guests to the brand’s Private Blend Collection. Our concept pairs scents with evocative visuals that work to convey the unique idea behind each fragrance.
Guests trigger the sensory experience by removing a scented cartridge from the wall. As they sample each perfume, cinematic and atmospheric vignettes materialize across the installation’s screens while a description of key notes and attributes appears on a digital tabletop below. The installation reflects a distinctly Tom Ford approach to brick and mortar retail, one that privileges interactivity and storytelling as cornerstones of the shopping experience.
Created at 2×4
Partner-in-Charge: Georgianna Stout
Software Development: Rare Volume
