PAUL HOPPE

VISUAL EXPERIENCE DESIGN & DIRECTION

TARGET

OPEN HOUSE


Role: Visual Design Lead
Phases: Concept ︎ Installation

Target Open House, is an immersive retail experience in downtown San Francisco, CA where visitors can learn about the emerging category of digitally connected home products known as the "Internet of Things".

At the center of the experience is an interactive, full-scale model of a Victorian style, San Francisco apartment made entirely of transparent acrylic and lit with digital projection. The space is complete with living room, bedroom, nursery, kitchen, and garage all fully furnished with transparent furniture and a variety of innovative smart products.

The movement of visitors through the space triggers the products to explain their benefits, iPad stations navigate stories of how the products work together to solve household problems, and interactive touch tables in the adjacent space let visitors to dive deeper into each individual product.

Created at Local Projects
Principal: Jake Barton






Mark