PAUL HOPPE
VISUAL EXPERIENCE DESIGN & DIRECTION
SOTHEBY’S
NEW YORK HEADQUARTERS
Role: Digital Design Lead
Phases: Experience Strategy ︎ Installation
2x4 partnered with OMA to transform Sotheby’s New York Headquarters into an art destination with new public gallery spaces. Our experience master plan and fully integrated digital information and wayfinding system leverages Sotheby’s brand and expertise as it promotes constantly changing exhibitions and programming. A family of digital devices located at key navigation points throughout the 10 floors facilitates navigation and encourages a sense of discovery.
Created at 2×4
Partner-in-Charge: Michael Rock
Architecture: OMA
Software System: AV&C
NEW YORK HEADQUARTERS
Role: Digital Design Lead
Phases: Experience Strategy ︎ Installation
2x4 partnered with OMA to transform Sotheby’s New York Headquarters into an art destination with new public gallery spaces. Our experience master plan and fully integrated digital information and wayfinding system leverages Sotheby’s brand and expertise as it promotes constantly changing exhibitions and programming. A family of digital devices located at key navigation points throughout the 10 floors facilitates navigation and encourages a sense of discovery.
Created at 2×4
Partner-in-Charge: Michael Rock
Architecture: OMA
Software System: AV&C
