PAUL HOPPE
VISUAL EXPERIENCE DESIGN & DIRECTION
FONDAZIONE PRADA
Phases: Concept ︎ Design
Fondazione Prada’s Human Brains: Culture and Consciousness is a multi-year, multi-discipline deep dive into brain science that kicked off in November 2020 with five seminars over five days. Future iterations, which will run through 2022, will include exhibitions, publications, and continued discussions. 2x4’s identity for the project, inspired by the layered complexity of the brain, captures the generative nature of the subject through animations of unravelling shapes and textures.
Created at 2×4
Partner-in-Charge: Michael Rock
Art Direction: Donnie Luu
Animation: Jaejin Ee, Sean Dong
Production: Fondazione Prada Team
HUMAN BRAINS: CULTURE AND CONCIOUSNESS
Role: Key Visual Concept, Generative Design, AnimationPhases: Concept ︎ Design
Fondazione Prada’s Human Brains: Culture and Consciousness is a multi-year, multi-discipline deep dive into brain science that kicked off in November 2020 with five seminars over five days. Future iterations, which will run through 2022, will include exhibitions, publications, and continued discussions. 2x4’s identity for the project, inspired by the layered complexity of the brain, captures the generative nature of the subject through animations of unravelling shapes and textures.
Created at 2×4
Partner-in-Charge: Michael Rock
Art Direction: Donnie Luu
Animation: Jaejin Ee, Sean Dong
Production: Fondazione Prada Team
