Client: Case Western University
Role: Art Director, Graphic Designer
Phases: Concept, Design, Production
As part of a small interdisciplinary team at Local Projects I helped design and develop an interactive media wall at Case Western Reserve University for their new Tinkham Veale University Center.
The wall displays 4000 cubes floating in 3D space and reacting to each other in realtime. The cubes are divided into 4 content categories, each represented by a color: Profiles, News, Events, and Facts.
Tapping a cube causes it to unfold revealing the content inside. Users are presented with related content in the form of smaller cubes of the same category that float around the open window.
As designer I developed the both the concept of the floating and folding cubes as well as the modular layout system that allows the content to unfold from a 3D cube into a 2D window and can adapt to accommodate a variety of content amounts and types. I also worked closely with our developer Oriol Ferrer Mesià to craft the behavior and animation of the cubes.